DW-TX: Dairy company’s “egregious animal cruelty” on Dallas front page 6-29-25’

Texans:

The Dallas Morning News put dairy industry horrors on Sunday’s front page under the title, “Fairlife Accused Again of Cruelty.”

The article opens with:

“On labels in grocery stores and recently deleted pledges on its website, Coca-Cola has advertised the milk it sells comes from humanely treated cows, a promise in the product’s very name — Fairlife.

“At Woodcrest Dairy in New Mexico, a member of the Dallas-based Select Milk Producers cooperative that supplies Fairlife, an undercover investigator filmed a different reality: workers kicking cows in the head and beating them with steel rods; breaking tails as discipline during milking; and attaching a chain to a fetus inside a cow in labor to force it out before the mother was ready.

“The alleged ‘near-constant torment and torture of cows as a daily practice,’ captured this year by investigative welfare organization Animal Recovery Mission, is cited in a new federal false advertising complaint against the corporate giants behind the Fairlife brand.

“In the class action lawsuit amended May 29, plaintiffs accuse Fairlife and its co-founders, Coca-Cola and Select Milk, of defrauding customers by building the $1 billion brand on claims of cow welfare while sourcing milk from dairies with ‘egregious animal cruelty.’”

Reader appreciation for this kind of coverage will encourage more of it, so please take just a moment to send a letter that speaks for animals.

Yours and all animals’,
Karen Dawn of DawnWatch